Building a website: what you need to know before you start

As anyone who’s ever spent time with us will know, at Ready Writer Copywriting, we like to keep things simple. So, before you start building your website, here, in no particular order, are the things you should look out for.

Invest in a good copywriter

A good SEO copywriter will take the time to understand your business, and then craft quality content that will engage your customers, perform well in search engine rankings and drive traffic to your website – all essential qualities of a successful website. So, ensure you invest in one – it’s money well spent.

Think about your audience

A website isn’t just about having an online presence. It’s about having a connection with your target audience, giving them what they want and, at the same time, meeting your business goals. It’s a tough, but not impossible, balance to achieve.

When you think about your audience, think about what you have to offer and how you can meet their needs. How does your product solve their problem? How would you communicate that information to your audience?

Putting your customers’ needs at the heart of your website will help ensure a positive experience for them and result in higher visitor–customer conversion rates.

Easy navigation

If you know your audience, then you can build a website that meets their needs. A website with terrible navigation will result in a bad visitor experience and lost sales for you. So, think about your information architecture in the planning stages – it’s a vital aspect of building your website.

Get a good web designer

Don’t automatically go for a designer that offers the cheapest service. It may cost you even more in the long run, when your visitors have difficulty navigating their way around your website and, out of frustration, go elsewhere, resulting in few or no sales for you.

A good web designer will design a website that meets your business goals and your customers’ needs, and this service need not be expensive.

Remember, your website should work hard for you, not the other way round. A good website design is an investment, so don’t skimp on it.

Have a content strategy

On the web, content is king, so make sure you put your content strategy at the heart of your online presence.

A good content strategy brings together all aspects of your business – marketing, content creation and maintenance, and sales – and helps you to execute that strategy online. It can help build and maintain your audience, drive traffic to your website and is good for your SEO.

It will also help you plan and maintain your content and, ultimately, help you to fulfil your online business goals online, which, ultimately, are good visitor-customer conversion rates.

Follow these tips and you have the makings of a successful website.

Abidemi Sanusi is the founder of Ready Writer